Kho, (centre) the owner of the shop. On the left are Kwok and Chong.
By Connie Chieng
KUCHING: Bringing Hong Kong fashion to Kuching, that is what K*facto.2y is all about. Owner of the boutique, Karen Kho who clinched the right of brand which is well known for its trendy teenage fashion and office wear opened her first outlet at The Spring shopping mall yesterday.
She plans to open a second outlet in Kuala Lumpur by next year and another in Kota Kinabalu. Kho, who frequently travelled to Hong Kong for both business and leisure said she herself had been buying the brand for her own use and finds it comfortable and affordable.
“The garment used is of better quality and from what I know, some of the materials are from Japan,” she pointed out.
K*facto.2y brand is one of the 7 popular brands under the O.N.C.E (Original New Century Enterprises Limited), Hong Kong, China with 20 years experience in fashion. With a pool of its own designers based in Hong Kong, the company is one of the top ten fashion houses there.
Kho said most of the clothes they import are for teenagers which is loud and contrasting while for the working people they are chic to office casual wear.
“This brand is not only for female fashion but for the men too including having its own brand shoes. Besides, we have clothes for all occasions from trendy daily wear to formal,” she said.
To her, the brand fashion moves very fast as there are bound to be new design of clothes every three months. She said in Malaysia, the customers’ trend can move faster than those in Hong Kong as summer wear was already available in the market even as Hong Kong is having its winter wear at the moment.
This coming Sunday, the outlet would be holding a fashion show from 3 pm to 5 pm at the North Court on the ground floor of The Spring shopping mall.
Fifteen models both male and female will be showing off the latest trends from Hong Kong and customers are entitled to a 15% discount for the clothes they buy on that day.
Sales Manager of O.N.C.E, April Chong who came to Kuching with the Retailer Manager, Laman Kwok said their purpose was to do staff training and ensuring that the layout of the shop has the same trademark as those in other countries. So far, the company has 23 outlets in China, 23 in Hong Kong, 2 in Australia and the first one in Malaysia.
Chong said their pool of designers mostly designed clothes for those aged 16 to 35 as study showed that this group of people tends to shop more for clothes. “We do design them for the older generation,” she added.
Pointing out that in Hong Kong, the males there are trendier, she said men there do not go for the casual jeans and t-shirts but want styling on their clothes and the right colour to go with.Chong said from what she read in the fashion, Hong Kong people tend to go for Korean and Japanese fashion which is fast and modern. At least 30 % of the clothes that the designers design each season are meant for the teenage group.
She said the ‘in’ colour at the moment is gold so in the next batch of clothes, there would be more of such colour.
发表于 14-1-2008 03:56 PM
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