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发表于 7-6-2012 07:40 AM
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本帖最后由 hauzi302 于 7-6-2012 07:56 AM 编辑
Press Release
8th March 2012
AEON Unveil the New Brand Name & Tagline
“AEON Enriching Your Lifestyle”
AEON Japan Limited is the owner of the largest retail chain stores in Japan. In 1984, they have been invited by the Malaysia’s government to modernize the retail industry in Malaysia. Since then, they have been operating the JUSCO stores under its subsidiary company, AEON
CO. (M) BHD. (126926-H).
The name AEON is derived from the Latin word which means ‘eternity’. Through the years, JUSCO has become a household name to Malaysians and has been growing together with our nation since its first presence in Malaysia. ‘Customer First’ has always been the driving
philosophy for the AEON group. Now, AEON CO. (M) BHD. (or AEON) is moving towards globalization by taking on the global brand name for all its stores and shopping centres. It is also the perfect opportunity for AEON to further strengthen its position in the market and to
establish a clear brand identity.
In line with this rebranding exercise, AEON is organizing a press launch, series of campaign posters, TVC, radio contest, customer engagement activities, and special merchandise. Simultaneously, AEON will introduce a new tagline, ‘AEON ENRICHING YOUR
LIFESTYLE’ to the public.
“The dynamic new brand name and logo is part of the company’s strategy to enhance its profile as a leading retailer in Malaysia, ” added Dato’ Abdullah bin Mohd Yusof, Chairman of AEON CO. (M) BHD..
“We believe that we have established the foundations not only for sustainable growth but also for excellence in delivering values and customer service to our customers,” Ms. Nur Qamarina Chew, Managing Director of AEON CO. (M) BHD. further explained.
To the entire one million J CARD holders, their member cards will be upgraded to the new AEON Member Card that retains some of the previous J CARD benefits plus some added new ones. All existing accumulated points will be transferred to the new AEON Member
Card. Members can replace their card at the AEON Member Card Customer Service Counter for FREE starting from 15 March 2012 – 30 April 2012. Nonetheless, new members can enjoy a new fee rate at RM24 for a 3 years membership. Besides, our stores will also undergo face lifting consistent with the new AEON corporate identity while still retaining the familiar JUSCO feel. All the JUSCO signages and pylon signages will be replaced in phases during the two years rebranding exercise.
We at AEON are ambitious to improve our customer services. Various programs will be initiated in order to enhance and upgrade the company’s customer services to higher levels. We will ensure and strive to continuously provide our customers with improved and better
services. Finally, we at AEON promise to continue deliver a great shopping experience that will enrich our customers’ lifestyles.
-End- About AEON CO. (M) BHD. (126926-H) AEON CO. (M) BHD. which was incorporated on 15 September 1984 has established itself
as the leader of General Merchandise Stores (GMS) chain by being the leading retailer in Malaysia. The company was set up in response to an invitation by the Malaysian Government to help modernize the retailing industry in Malaysia. Guided by its unchanging ‘Customer
First’ philosophy, AEON strive to satisfy the ever changing needs and desires of their consumers at all times. The company’s performance has been further enhanced by the management’s acute understanding of their target market needs and the combination of an
accurate product-mix.
Apart from providing quality services and products, AEON is renowned for its support towards preserving the environment. Several activities and events such as tree planting programs, energy saving initiatives and community recycle centres were organized and set up
to support the cause. For more information on these aforementioned details, events and activities, please visit our information counters or our website at www.aeonretail.com.my
___________________________________________________________________
For more information, kindly contact:
Zakimarhaini binti Mohd Said
Tel: (03) – 92076246
Fax: (03) – 92072006/2007
___________________________________________________________________
http://announcements.bursamalays ... 20Brand%20Name).pdf |
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