大家来做一做吧 (fill in the blank)

khlam1987

Everyone in business has been told that success is all about attracting and retaining
customers. It (1) ………………….. reassuringly simple and achievable. However, in reality,
words of wisdom are soon forgotten. Once companies have attracted customers they often
overlook the second half (2) …………………..the equation. In the excitement of beating off
the competition, negotiating prices, securing orders and delivering the (3) …………………..,
managers tend to become carried away. They forget what they regard as the humdrum side of
business – ensuring that the customer remains a (4) …………………...
Failing to concentrate on retaining as well as attracting customers costs businesses (5)
………………….. amounts of money annually. It has been estimated that the average (6)
………………….. loses between 10 and 30 per cent of its customers every year. In
constantly changing markets this is (7) ………………….. surprising. What is surprising is
the fact that few companies have any idea how (8) ………………….. customers they have
lost.
Only now are organizations beginning to wake up to these lost (9) ……………… and
calculate the financial implications. Cutting down the number of customers a company
(10)………………….. can make a radical difference in its performance.
Rank Xerox takes the question of retaining customers so seriously
(11) ………………….. it forms a key part of the company’s bonus scheme. Domino’s
Pizzas estimates that a regular customer is (12) ………………….. more than $5,000 over ten
years.
The logic behind nurturing customer loyalty is impossible to refute. ‘In practice most
companies’ marketing effort is focused on getting customers, with little attention paid to (13)
………………….. them’, says Adrian Payne of Cornfield University’s School of
Management. ‘Research suggests that there is a high degree of correlation
(14) ………………….. customer retention and profitability. Established customers tend to
buy more, are predictable and usually cost (15) ………………….. to service than new
customers. Furthermore, they (16) ………………….. to be less price sensitive, and may
provide free word-of-mouth (17) ………………….. and referrals. Retaining customers also
makes it difficult for competitors to enter a market or increase their (18) …………. of a
market.
Payne points to a ladder of customer loyalty. On the first rung, there is a prospect.
They are then turned into a customer, then a client, then a supporter and
(19) ………………….., if the relationship is successful, into an advocate persuading
(20) ………………….. to become customers. Developing customers so they travel up the
ladder demands thought, long-term commitment and investment.

这是英语试题，来挑战自己吧。（我没有答案 ）

longtail

原帖由 khlam1987 于 3-10-2008 10:30 AM 发表
Everyone in business has been told that success is all about attracting and retaining
customers. It (1) ……is…………….. reassuringly simple and achievable. However, in reality,
words of wisdom are soon forgotten. Once companies have attracted customers they often
overlook the second half (2) ………of…………..the equation. In the excitement of beating off
the competition, negotiating prices, securing orders and delivering the (3) ……services……………..,
managers tend to become carried away. They forget what they regard as the humdrum ( 这个字不会)
business – ensuring that the customer remains a (4) …benefit of satisfaction………………...
Failing to concentrate on retaining as well as attracting customers costs businesses (5)
……drop…………….. amounts of money annually. It has been estimated that the average (6)
……business…………….. loses between 10 and 30 per cent of its customers every year. In
constantly changing markets this is (7) …………not……….. surprising. What is surprising is
the fact that few companies have any idea how (8) ………to attract………….. customers they have
lost.
Only now are organizations beginning to wake up to these lost (9) …customer…………… and
calculate the financial implications. Cutting down the number of customers a company
(10)………basically………….. can make a radical difference in its performance.
Rank Xerox takes the question of retaining customers so seriously
(11) ………as………….. it forms a key part of the company’s bonus scheme. Domino’s
Pizzas estimates that a regular customer is (12) …increasing……………….. more than $5,000 over ten
years.
The logic behind nurturing customer loyalty is impossible to refute. ‘In practice most
companies’ marketing effort is focused on getting customers, with little attention paid to (13)
…………retain……….. them’, says Adrian Payne of Cornfield University’s School of
Management. ‘Research suggests that there is a high degree of correlation
(14) ………between………….. customer retention and profitability. Established customers tend to
buy more, are predictable and usually cost (15) ……less…………….. to service than new
customers. Furthermore, they (16) ……tend…………….. to be less price sensitive, and may
provide free word-of-mouth (17) ……advertising…………….. and referrals. Retaining customers also
makes it difficult for competitors to enter a market or increase their (18) …share………. of a
market.
Payne points to a ladder of customer loyalty. On the first rung, there is a prospect.
They are then turned into a customer, then a client, then a supporter and
(19) …a…friend…………….., if the relationship is successful, into an advocate persuading
(20) …people……………….. to become customers. Developing customers so they travel up the
ladder demands thought, long-term commitment and investment.


乱填的

kaile

可以在空格填多少个字？

khlam1987

一个单字。。。。

stephen84

Everyone in business has been told that success is all about attracting and retaining
customers. It (1) ……………is…….. reassuringly simple and achievable. However, in reality,
words of wisdom are soon forgotten. Once companies have attracted customers they often
overlook the second half (2) ………of…………..the equation. In the excitement of beating off
the competition, negotiating prices, securing orders and delivering the (3) ………services…………..,
managers tend to become carried away. They forget what they regard as the humdrum side of
business – ensuring that the customer remains a (4) …………………...
Failing to concentrate on retaining as well as attracting customers costs businesses (5)
……considerable…………….. amounts of money annually. It has been estimated that the average (6)
……businesses…………….. loses between 10 and 30 per cent of its customers every year. In
constantly changing markets this is (7) ……not…………….. surprising. What is surprising is
the fact that few companies have any idea how (8) ………many………….. customers they have
lost.
Only now are organizations beginning to wake up to these lost (9) ……………… and
calculate the financial implications. Cutting down the number of customers a company
(10)………has………….. can make a radical difference in its performance.
Rank Xerox takes the question of retaining customers so seriously
(11) ………that………….. it forms a key part of the company’s bonus scheme. Domino’s
Pizzas estimates that a regular customer is (12) ………costing………….. more than $5,000 over ten
years.
The logic behind nurturing customer loyalty is impossible to refute. ‘In practice most
companies’ marketing effort is focused on getting customers, with little attention paid to (13)
………retain………….. them’, says Adrian Payne of Cornfield University’s School of
Management. ‘Research suggests that there is a high degree of correlation
(14) ………between………….. customer retention and profitability. Established customers tend to
buy more, are predictable and usually cost (15) ………more………….. to service than new
customers. Furthermore, they (16) ………tend………….. to be less price sensitive, and may
provide free word-of-mouth (17) ………promotions………….. and referrals. Retaining customers also
makes it difficult for competitors to enter a market or increase their (18) …………. of a
market.
Payne points to a ladder of customer loyalty. On the first rung, there is a prospect.
They are then turned into a customer, then a client, then a supporter and
(19) ……finally…………….., if the relationship is successful, into an advocate persuading
(20) ………………….. to become customers. Developing customers so they travel up the
ladder demands thought, long-term commitment and investment.