(promotion management)assignment不会做~想请教大家~

kingsly95

Question

For years, Volkswagenhas been associated with their iconic car ‘The Beetle’. With the latestmarketing programme, they introduce new models such as Polo, Golf, Passat,Scirocco and etc. The company new A&P has benefited Volkswagen and for2011-2012, Polo Gti was named the most sellable car in the world. This provedthat an effective promotional management can associate or disassociate aproduct with certain image or product.

1)     Pleaseelaborate ONE (1) local company that from your point of view has established acertain degree of (IMC) promotional management fromTWO (2) perspectives a) mixes and creative-advertisement.

        (80 marks)

2)    If the company is also willing to spend only RM500,000  for the national promotional programme. Withsuch limited funding please explains why they should implement the (IMC)promotional program.  

        (20 marks)

有高手能帮忙给点意见，指教指教小弟吗？看了这题目后，一头雾水...